The Coffee-Stained Napkins
That Raised $60 Million
How a 22-year-old intern with crushing student debt outperformed
a $500k Goldman consultant with a Harvard MBA
The consultant had 147 PowerPoint slides and eight months of strategy development.
Zero raised.
The intern had coffee-stained napkins and authentic conviction.
Three million raised.
After 35 years raising capital across five continents, I've learned that your greatest competitive advantage isn't your credentials. It's your authentic character, weaponized systematically.
You deserve to understand why. Not to buy something from me, but because the traditional approach to capital raising is fundamentally broken, and you're probably exhausting yourself chasing when you should be attracting.
THE FUNDAMENTAL EQUATION
Success isn't random. It's systematic.
Most entrepreneurs have one piece. Maybe strategy. Perhaps a compelling story. Occasionally solid systems.
You need all three, working in harmony.
Strategy without story is a blueprint nobody cares about.
Story without systems is inspiration that fades by Monday.
Systems without strategy is organized chaos.
Together, they create unstoppable momentum.
STRATEGY: YOUR MAGNETIC POSITIONING
Strategy isn't about being everything to everyone. It's about being everything to someone specific.
Your Right Fit Client.
The person who values what you uniquely offer. Who respects your approach. Who becomes your advocate without being asked.
Most people chase anyone with money. You'll attract the right people with precision.
STORY: THE BRIDGE TO TRUST
Your 30-second escalator pitch (Very different than 'elevator' pitch) earns you the right to share your origin story. 👇
Your origin story (where you came from) creates the connection to your ...👇.
Your epiphany bridge (what you discovered) demonstrates insight and earns the demand to hear your ...👇..
Your vision story (where you're taking them) invites partnership.
This isn't manipulation. It's structured authenticity that helps people understand not just what you do, but WHY you're the ONLY logical choice to do it. It has 5 core ingredients
SYSTEMS: FROM LINEAR TO CIRCULAR
Traditional funnels assume linear movement. A to B to C.
Sophisticated investors don't work that way. They circle. Research. Need multiple touchpoints. They evaluate on their timeline, not yours.
Build circular systems that allow natural discovery. Multiple entry points. Various depths of engagement. Real relationships, not processed transactions.
THE PROFESSIONAL SEQUENCE
Most people start with WHAT they do. Fatal mistake.
Start with WHO. Who you are. Who they are.
Then WHY it matters to them specifically.
Then WHERE you naturally align and where they spend time.
Then HOW you'll transform their situation together.
Only then does WHAT you do become inevitable rather than imposed.
This sequence transforms every conversation from convincing to qualifying.
YOUR THREE ROADS
You've seen the frameworks. You understand the psychology.
Now you choose.
Road 1: The Spectator Path
Appreciate the insights. Take mental notes. Change nothing. Wonder why nothing changes.
Road 2: The Struggle Path
Try implementing alone. Make mistakes I've already made. Learn through expensive trial and error.
Road 3: The Leverage Fast Track
Compress 35 years of experience into three days of guided implementation.
THE DEEPER INVITATION
These napkins contain real frameworks that have raised billions. You have them now. Free. No strings.
If you want to implement them with personal guidance, if you want to build your complete attraction system with someone who's actually done this work, not just taught it, then visit CRUSHiNGiT.vip.
Three days. October 8-10. Direct access to me and Lauralouise.
Building your Strategy, Story, and Systems together.
The frameworks are yours regardless. The implementation support is there if you want acceleration over struggle.
Discover the Full Experience →These napkins represent 35 years of learning what actually works with sophisticated money. Not theory. Not motivation. Battle-tested frameworks that align with how high-net-worth individuals actually make decisions. Use them well.